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  Vol. 6, Issue 1, November 2026

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Impact of Over-Promotion and Erosion of Brand Trust: The Dark Side of Influencer Marketing
Abhishek Kottapalle and K. M. Rahman
Sinhgad Institute of Management, Pune, India
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AI and Automation in Talent Acquisition: A Study of Perceptions and Adoption in
Indian Organisations
Chandandas Dwarkadas Lohar
ASM’s Collage of Commerce Science and Information Technology, Pimpri, Pune, India
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AI Driven Market Research Segmentation Analysis Indent Potential Target
Dr. Sachin Shankarrao Hatole and Dr. Vishal Gaikwad
Modern Institute of Business Management, Pune, India
Sinhgad Business School, Pune, India
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The Impact of Artificial Intelligence on Modern Talent Acquisition
Madhuri Patil and Ashwini Dhanave
ASM’s CSIT, Pimpri, Pune, India
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Impact of Social Media on Students’ Academic Performance
Dr. Vilasini. D. S and Dr Prashant Madhav Kotasthane
Savitribai Phule Pune University, Pune
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Big Data Analytics and Hyper-Personalization in CRM and Modern Marketing
Jyoti Rahul Tope
ASM’s College of Commerce, Science & Information Technology, Pimpri, Pune, India
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Consumption of Organic Food: A Conceptual Review
Vikas Gaikwad, Dr. Sachin Hatole, Dr. Prashant Kotasthane
Sinhgad Institute of Management, Pune, India
Modern Institute of Business Management, Pune, India
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Cyber Hygiene Practices for Strengthening a Secure Digital Society
Chandrashekhar D. Sonawane and Rushi R. Durge
ASM’s College of Commerce, Science and Information Technology, Pimpri, Pune, Maharashtra
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Artificial Intelligence in Industry: A Case-Based Analysis of Performance Enhancement
Dushyant Bodkhey and Dr. Shriram Dawkhar
SBS Research Centre, Pune, India
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A Structured Framework for Retail Equity Trading: Integrating Swing Trading and
Order Flow Analysis
Ms. Akshaya More, Dr. Vishal B. Gaikwad, Ms. Sanskruti D. Khedekar,
Mrs. Anjumarah Moulali Gudmithe
Trinity Institute of Management & Research Yewalewadi, Pune, India
Sinhagad Business School, Erandwane, Pune, India
Sinhgad Institute of Business Administration and Research, Yewalewadi, Pune, India
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GST and the Co-operative Sector: Opportunities and Challenges
Gauri Prabhu and Priyanka Ugale
AISSMS Institute of Management, Pune, India
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Analytical Study of Working Capital Management by Bakeries in Selected Areas of Pune City
Dr. Sadhana Ogale,  Dr. Bhagyashree Bhoir, Mr. Mahesh Mane
SKN SSBM, Pune , India
CKTAC&S, Navi Mumbai, India
Abhinav College, Pune, India
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Influencer Marketing and Tourism Destination Brand Trust: A Comparative Study of
Tourism Campaigns of Maharashtra and Karnataka State
Anil E. Palve and Dr. Shriram S. Dawkhar
Sinhgad Technical Education Society Sinhgad Business School,  Pune, India.
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Impact of Upskilling and Reskilling on Organizational Citizenship Behavior among Faculty in
Higher Education Institutions
Ms.  Niku Malik, Prof. Ipshita Bansal, Ms. Neeru Malik
Bhagat Phool Singh Mahila Vishwavidyalaya, Khanpur Kalan, Sonipat, Haryana, India
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The Role of Auththenticity in Influencer Marketing for Building Brand Trust
Naik Gajanan Ranglal
Adsul’s Technical campus, Chas, Ahilyanagar
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Impact of Promotional Strategies on Consumer Purchase Behavior in Select Online Shopping Platforms
Meghna Girish Deshpande and Dr. Vidyut Deshpande
Sinhgad Business School, Pune
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A Pilot study on “Impact of ChatGPT on Student Academic Performance- with special reference to Management Institutes in Pune”
Ruchira.B. Patil and Dr. Vidyut Deshpande
Sinhgad Business School, Pune
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A Study of Impact Caused by the Use of AI on Social Media Marketing and Consumer Buying Behaviour
Jaydatta G. Bangar, Dr. Hemant Katole, Dr. Devidas Golhar   
Savitribai Phule Pune University, Pune
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The Strategic Role of Academia in Bridging Skill Gaps in the Era of Industry 4.0 and 5.0
Mr. Amrendra Kumar Ajay and Dr. Manisha Anil Kumbhar
SIOM Research Center, Savitribai Phule Pune University, Pune, India
Savitribai Phule Pune University, Pune, India
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Marketing Transformations in Higher Education: The Emerging Private University Scenario in Maharashtra
Dr. Ram Kolhe, Dr. Vishal Gaikwad, Dr. Sachin Hatole
Sinhgad School of Business Management, Pune, India
Modern Institute Business Management, Pune, India
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An Analysis on Customer Perception towards Fintech Adoption
Dr. Harsha Thorve and Prof. Sridevi Chennamsetti
PES’s Modern Institute of Business Management, Shivajinagar, Pune, India
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Impact of ESG Disclosures (BRSR) on Cost of Equity: A Conceptual Study of Indian Listed Firms
Sadhana Ganesh Awate and Bharti Jagdale
Sinhgad Institute of Business Administration & Computer Application, Lonavala, Pune.
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Impact of Influencer Marketing on Consumer Brand Trust - A Pune Hotels Centric Study
Pratiksha Ingle and Vaishnavi Padme
ASM CSIT, Pimpri, Pune
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Eco-Conscious Millennials and Gen Z: Redefining Brand Loyalty through Sustainability Innovation
Asst. Prof. Ashwini U. Madane and Dr. Vishal B. Gaikwad
JSPM's Narhe Technical Campus, Narhe, Pune, India
Sinhgad Business School, Pune, Maharashtra, India
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Cyber Security and Data Privacy Challenges
Pritee Ravindra Jadhav and Aparna Lalit Bhamare
ASM’s College of Commerce, Science and Information Technology, Pimpri, India
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Influencer Marketing and Tourism Destination Brand Trust: A Comparative Study of Tourism Campaigns of Maharashtra and Karnataka State
Anil E. Palve and Dr. Shriram S. Dawkhar
Sinhgad Business School, Sinhgad Technical Education Society, Pune
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Idea to Execution: Literature Review on Transformational Leadership Increases Employee Productivity In The Pune Manufacturing Sector By Fostering Innovation, Motivation, and Strong Organizational Commitment
Gohit Arun Pedhekar and Kavita Joshi
Sinhgad Business School, Erandwane, Pune, Maharashtra, India
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A Systematic Study on Strategic Analysis of Global Vegan Food Markets
Prof. Sanjogata Kamble and Dr. Vishal Gaikwad
Sinhgad Institute of Management, Sinhgad Business School, Pune, India
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Factors Influencing Public Perception of Life Insurance Corporation (LIC): A Study in Saswad, Pune
Dr. Sadhana Ogale and Mr. Mahesh Mane
SKN Sinhgad School of Business Management, Pune, India
Abhinav Education Society College of Computer Science & Management, Pune, India
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Bridging the Generational Divide: Crafting Marketing Strategies for A Multi-Generational Consumer Base
Siya Shyam Lala and Dr. Ashish Jaswal
Sadhu Vaswani Institute of Management Studies for Girls, Pune, India
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Conduct A Pilot Study to Establish the Current State of Research on Generative AI Adoption in Educational Institutions and its Impact on Strategic Management Practices and Policies
Ramesh Kashinath Satpute and Dr. Vidyut Kaustubh Deshpande
Sinhgad Business School, Pune, India
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Role of Artificial Intelligence in Digital Marketing: A Study of Emerging Marketing Strategies in India
Bindiya Lalwani
Audyogik Shikshan Mandal's College of Commerce, Science and Information Technology, Pun, India
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A Study of Digital Banking and Financial Inclusion in India with Special Reference to its Impact on Rural Development
Dr. Abhay Anant Pathak and Dr. Manasi Sandeep Joshi
S. P. Mandali’s Prin. N. G. Naralkar Institute of Career Development and Research, Pune, India
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AI-Driven Pedagogy and Institutional Transformation: A Comparative Review
Rhushikesh Alle, Asst. Prof. Shahid Shafi Pathan, Asst. Prof. Rushi Ramaji Durge
ASM’s CSIT College, Pimpri, India
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Impact of AI on Consumer Behavior and Personalization
Baban Suresh Mane
Daund Taluka Arts and Commerce College, Daund, Pune, Maharashtra, India.
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Role of Health Awareness Campaigns in Promoting Generic Drug Usage
Ms. Akshaya More and Dr. Vishal B. Gaikwad
Trinity Institute of Management & Research, Yewalewadi, Pune, India
Sinhgad Business School, Erandwane, Pune, India
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Role of Parental Involvement in Soft Skill Development among Secondary School Students - A Study
Dr. Vilasini D. S. and Dr. Prashant Madhav Kotasthane
Savitribai Phule Pune University, Pune
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Pilot Study on Study of Organisational Response Towards Volatility, Uncertainty, Complexity and Ambiguity with Reference to Automotive Sector Businesses
Saurabh A. Joshi and Dr. Vidyut K. Deshpande
Sinhgad Business School (SBS), Pune
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The Role of Artificial Intelligence in Transforming Financial Decision Making-with its Impact
Dr. Sandhya Sunil Shelar
Sinhgad Business School, Pune, India
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Artificial Intelligence in Consumer Decision Analytics: Predicting Buying Patterns from Digital Footprints
Mrs Ahilya Praveen Patil
ASM’s Commerce,Science and IT College, Chinchwad, Pune
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AI-Driven Predictive Analytics of Consumer Perception Towards Hallmark-Mandated Jewellery as an Investment
Dr. Neelima Nishikant Bhoomkar
T John College (Autonomous), Bangalore - India
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The Future of Work: Upskilling and Reskilling in the Era of Industry 4.0
Sarika Laxman Shinde
ASM’s College of Commerce Science and Information Technology, Pimpri, Pune, India
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The Role of Sustainability-Driven Cause-Related Marketing in Commercial Lease Selection
Vikrant M. Singh and Veerdhaval Ghorpade
Bharati Vidyapeeth (Deemed to be) University, Pune, India
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Deep Learning-Based Personalized Stress Detection and Recommendation Using Smart Wearable Devices for Behavioural Analytics: A Pilot Study
Mr. Rushi R. Durge, Dr. Nusrat N. Khan, Mr. Chandrashekhar Sonawane
Sinhgad Institute of Management, Pune, India
ASM’s College of Commerce, Science and Information Technology, Pimpri, India
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Proximity Bias in Hybrid Work Environment: Implications for Employee Recognition and Career Growth
Prof. Prachi Deshpande and Dr. Joe Lopez
Sinhgad Institute of Management, Pune.
Unique Institute of Management, Pune
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Volume 6, Issue 4, September 2026